What would it feel like to wake up to a schedule that’s already full of profitable jobs, without having spent hours on the phone the day before? For many service business owners, this sounds like a dream. The reality is that administrative bottlenecks are often the biggest barrier to growth. You can only answer so many calls and schedule so many appointments in a day. An AI booking solution removes that ceiling. It creates a system where your business can book jobs around the clock, giving you a steady stream of work and the freedom to scale your operations without adding more administrative staff.
Key Takeaways
Automate Your Front Office, Not Just Your Calendar: A true AI booker works 24/7 to capture leads you'd otherwise miss, send automated reminders that reduce no-shows, and answer common questions, freeing you to focus on the actual work.
Demand Seamless Integration: Your booking tool must connect smoothly with your existing calendar, CRM, and payment processor. This prevents double-bookings, eliminates manual data entry, and creates a single, reliable source of truth for your operations.
Use Booking Data to Make Smarter Decisions: The analytics from your AI booker are a goldmine. Use them to identify your busiest times, most popular services, and top lead sources to make informed choices about staffing, marketing, and growth.
Think of an AI booking solution as a virtual receptionist who works 24/7 without ever needing a coffee break. It’s smart software that uses artificial intelligence to automate your entire appointment scheduling process. Instead of you or your staff being tied to the phone, these tools let customers book appointments online by themselves, whenever it’s convenient for them. The system intelligently checks your availability, confirms the booking, and adds it directly to your calendar.
This isn't just a simple online calendar. A true AI booker is designed to integrate with the other parts of your business, from your customer database to your payment processor. It handles the tedious back-and-forth of scheduling so you can focus on the actual work that brings in revenue. For a busy service business, this means no more missed calls from potential customers, no more double bookings, and a lot more time back in your day. It’s a simple change that creates a more professional and seamless experience for both you and your clients.
Key Components of an AI Booker
At their core, AI bookers are built with a few key features that work together to streamline your operations. First is a smart calendar sync that connects with your existing calendars (like Google or Outlook) to show real-time availability and prevent conflicts. They also offer custom booking pages that you can tailor to your brand, allowing clients to schedule appointments directly from your website or social media. Another critical piece is automated communication; the system sends instant confirmations and reminders to clients, which drastically cuts down on no-shows. These tools also provide a customer self-service portal, empowering clients to book, reschedule, or cancel on their own time.
How AI Improves Traditional Booking
If you’re still relying on phone calls, emails, or a paper-and-pen system, you know how time-consuming booking can be. AI completely changes the game. It eliminates the manual work and potential for human error, ensuring your schedule is always accurate and optimized. As your business grows, an AI booker can easily handle the increased volume of appointments without you needing to hire more administrative staff. This ability to scale your operations efficiently provides a strong foundation for expanding your services or even opening new locations. It turns your booking process from a bottleneck into a smooth, automated engine for growth.
A Look at Different AI Booking Tools
The market for AI booking tools is diverse, with options designed for different needs. Some platforms are built for specific industries. For example, BookingBee.ai is an AI tool created specifically for salons, spas, and barbershops, acting as a virtual receptionist that can answer client questions and gather customer information. Other tools, like Synthflow, offer a more general solution that can be adapted for various service businesses, focusing on 24/7 appointment setting and automated follow-ups. This variety means you can find a system that fits your unique workflow, whether you’re a plumber needing to schedule home visits or a consultant booking client meetings.
Why Your Service Business Needs an AI Booker
If you’re juggling jobs, managing a team, and trying to answer every call, you know how quickly your day gets eaten up by administrative tasks. A ringing phone should be a good thing, but too often it means interrupting a job or missing a potential customer entirely. An AI booker isn't just another piece of software; it's like hiring a super-efficient front office manager who works 24/7 without needing a single coffee break. It handles the tedious back-and-forth of scheduling so you can get back to the work that actually makes you money.
This technology takes over the entire booking process, from capturing a lead on your website to putting the confirmed job on your calendar. By automating these steps, you free up valuable time, reduce costly human errors like double-bookings, and create a smoother, more professional experience for both your team and your customers. It’s about shifting your focus from constantly trying to catch up to strategically growing your business. Let’s break down exactly how an AI booker can change the game for your service business.
Book Jobs Around the Clock, Automatically
Your customers are busy, and they often remember they need to book a plumber or schedule a roof inspection after your office has closed for the day. An AI booker lets them schedule appointments online whenever it’s convenient for them—whether that’s at 10 p.m. on a Tuesday or 6 a.m. on a Sunday. This means you stop missing out on jobs just because you couldn't get to the phone. The system shows your real-time availability, captures the customer's information, and puts the job right on your calendar. This level of customer convenience not only fills your schedule but also makes a great first impression.
Manage Your Team and Resources Smarter
Guessing when your busy season will hit can lead to being understaffed during a rush or overstaffed during a lull. An AI booking system can analyze your past job data to predict your peak times with surprising accuracy. This allows you to allocate your staff more effectively, ensuring you have the right number of technicians or specialists ready to go when demand is high. For businesses with multiple employees and different services, the AI can also intelligently assign jobs based on skill set, location, and availability. This means less time spent manually building schedules and more time spent running your business efficiently.
Say Goodbye to No-Shows
A no-show isn’t just an empty time slot; it’s lost revenue and a disruption to your entire day. One of the biggest advantages of an AI booker is its ability to drastically reduce no-shows. The system can automatically send appointment confirmations, reminders via text or email, and even follow-up messages without you lifting a finger. This proactive communication keeps the appointment top-of-mind for your clients and gives them an easy way to reschedule if needed. By automating this process, you ensure every customer gets a reminder, which helps keep your schedule full and your team productive.
Give Your Customers a Better Experience
From the moment a potential customer lands on your website, their experience matters. A clunky, confusing booking process can send them straight to a competitor. An AI booker provides a modern, seamless scheduling experience that customers now expect. It allows them to see your services, pricing, and availability all in one place and book a job in just a few clicks. This simple, professional process shows that you value their time and fosters a sense of trust from the very beginning. A great customer experience is key to building loyalty and encouraging the repeat business that helps you grow.
Save Money and See a Real Return
Hiring a full-time receptionist to manage calls and bookings is a major expense. An AI booker can handle most front-desk responsibilities for a fraction of the cost, freeing up your existing staff to focus on higher-value tasks. By automating scheduling, you reduce the hours spent on the phone and minimize the potential for human error. Some businesses have found that implementing AI booking solutions can significantly cut down on office costs. It’s a smart investment that not only saves you money on overhead but also directly contributes to your bottom line by capturing more jobs and keeping your schedule packed.
Top AI Booking Platforms to Consider
Okay, you're sold on the idea of an AI booker. But which one is right for you? The market is full of options, from simple scheduling links to full-blown AI receptionists that can manage your entire front office. The best choice really depends on your specific needs, your industry, and how much of your customer interaction you want to automate. Before you start comparing features, think about your biggest pain point. Are you just trying to stop playing phone tag to book appointments? Or are you losing potential jobs because you can't respond to website inquiries fast enough?
Some tools are excellent at one specific thing, like sharing a link to your calendar. Others are designed to be a complete system that captures leads, answers questions, books the job, and even follows up with past clients to bring them back. We've rounded up some of the top players to help you see what's out there. As you go through the list, consider where your business is today and where you want it to be in a year. The right tool won't just fill your schedule; it will help you grow.
Twine
Twine is more than just a booking tool; it's a complete AI front office designed for service businesses. It handles the entire customer journey for you, from capturing a new lead on your website to booking the job, sending reminders, and even reactivating past customers. This is the solution for you if you're looking to automate your growth, not just your calendar. While other tools focus only on scheduling, Twine acts as a true digital receptionist that works 24/7 to fill your pipeline and manage customer interactions, freeing you up to focus on the actual work.
BookingBee.ai
If you're in the beauty or wellness space—think salons, med-spas, or barbershops—BookingBee.ai is built specifically for you. It acts as a virtual receptionist that can book appointments, answer common client questions, and collect customer information around the clock. This specialization means it understands the unique needs of your industry, helping you manage your schedule and bring in new business without you having to be glued to the phone or your email. It’s a focused tool that solves a very specific set of problems for a specific audience.
Dialzara
Dialzara offers a suite of AI-powered tools aimed at helping small and medium-sized businesses become more efficient. Their AI appointment booking tools are designed to streamline the scheduling process, reducing the back-and-forth that can eat up so much of your day. It's a solid option for businesses looking to dip their toes into AI automation and see how it can improve their booking workflow and overall operations. Think of it as a way to add specific AI skills to your existing process.
Synthflow
Synthflow provides an AI system that works 24/7 to automate your scheduling and client communication. It can automatically book appointments directly from client inquiries, answer questions about your services, and send out necessary follow-ups. This is a great tool if your main goal is to ensure no potential customer slips through the cracks, even when you're closed for the day. Their system is designed to handle inquiries and book appointments anytime, making your business accessible around the clock.
Calendly
You've probably used Calendly before. It's one of the most popular and straightforward scheduling tools available. It excels at letting people book time with you by sharing a simple link, which eliminates the email tag of finding a mutual time. While it's incredibly user-friendly for basic appointment setting, it doesn't have the advanced AI capabilities to manage leads or handle complex customer conversations. It's a great starting point for solo operators or for internal meetings but may not be robust enough for a growing service business.
SimplyBook.me
SimplyBook.me is a highly flexible booking system that caters to a wide range of service-based industries. It offers a ton of customization options, allowing you to tailor the booking experience to your brand. You can accept online payments, send professional-looking reminders, and manage your schedule from one place. It's a step up from basic schedulers and works well for businesses that need a bit more control over their booking process and want to integrate it with their existing website and social media profiles.
Square Appointments
For businesses already using Square for payment processing, Square Appointments is a natural fit. It integrates seamlessly with the entire Square ecosystem, making it easy to manage bookings, payments, and customer information all in one place. It's particularly popular with salons, fitness studios, and other service providers who need a simple, all-in-one solution for both scheduling and point-of-sale. The tight payment integration is its biggest strength, simplifying your tech stack significantly.
HoneyBook
HoneyBook is designed as an all-in-one clientflow platform, especially for creative entrepreneurs and freelancers. Booking is just one piece of its puzzle; it also handles proposals, contracts, and invoicing. If your business relies heavily on a project-based workflow where you need to manage multiple client documents alongside scheduling, HoneyBook could be a great fit. It's less of a pure AI booker and more of a comprehensive business management tool for those who manage clients from initial inquiry to final payment.
Setmore
If you're just starting out or have a tight budget, Setmore is a fantastic option. It offers a free plan that covers the basics of online appointment scheduling, making it accessible for any business. You can create a public booking page, take appointments online, and send automated reminders. While it may not have the advanced AI features of other platforms, it's a reliable and easy way to let customers book your services without any initial investment, allowing you to test the waters of online scheduling.
How to Set Up Your AI Booker for Success
An AI booker is more than just a piece of software; it’s a core part of your business operations. Setting it up thoughtfully is the key to getting the results you want, whether that’s a packed schedule, fewer no-shows, or just less time spent on the phone. A little planning upfront ensures the system works for you, your team, and your customers from day one. Think of it as building a solid foundation. By following a few key steps, you can make sure your new AI assistant starts delivering value immediately and helps you grow your business without the growing pains.
Start with a Clear Plan
Before you touch a single setting, take a moment to define what success looks like. What specific problem are you trying to solve with an AI booker? Maybe you’re losing leads because you can’t answer every call, or perhaps you want to give customers the freedom to book appointments after hours. Are you trying to reduce last-minute cancellations or fill gaps in your technicians' schedules? Write down one or two primary goals. This clarity will guide all your setup decisions, from the questions the AI asks to the appointment slots it offers. A clear plan turns your AI booker from a cool gadget into a strategic tool that directly addresses your biggest scheduling headaches.
Get Your Team On Board
A new tool is only effective if your team actually uses it. The best way to get them on board is to show them how it makes their jobs easier, not harder. Schedule a brief training session to walk everyone through the new system. Explain the "why" behind the change—for example, "This will handle initial client questions so you can focus on providing great service." Show them how to view the schedule, manage appointments, and find customer information. Answering their questions and listening to their feedback early on builds confidence and encourages adoption. When your team understands and supports the system, the transition will be much smoother for everyone, including your customers.
Connect It to Your Current Systems
Your AI booker shouldn’t operate in a silo. For it to be truly effective, it needs to communicate with the other tools you already use to run your business. The most important connection is with your calendar system, ensuring that the AI only offers times that are actually available and that new bookings appear instantly for your team. Integrating it with your Customer Relationship Management (CRM) software is also crucial. This allows the AI to recognize existing clients and log interactions automatically, giving you a complete view of every customer relationship without any manual data entry. A well-integrated system saves time, prevents double bookings, and keeps your entire operation running in sync.
Protect Your Customer Data
Your customers trust you with their personal information, and maintaining that trust is essential. When choosing and setting up an AI booker, data security should be a top priority. Make sure the platform you use complies with privacy regulations like GDPR and has strong security measures in place, such as data encryption. Your customers’ names, phone numbers, and appointment details should be kept private and secure. A reputable AI booking solution will be transparent about its data protection practices. This isn’t just a technical detail; it’s a fundamental part of providing a professional and trustworthy service that keeps your clients feeling safe.
Track Your Results
Your AI booker is a powerful source of data that can help you make smarter business decisions. Once it’s up and running, don’t just set it and forget it. Regularly check the analytics and reports. Are you getting more bookings after hours? Has your no-show rate decreased? What are your most popular services or appointment times? This information is gold. It can help you optimize your staffing, adjust your service offerings, and run more effective marketing campaigns. By paying attention to these key performance indicators, you can continuously refine your setup and ensure your AI booker is delivering a real return on your investment.
Finding the Right Fit for Your Industry
Choosing an AI booking solution isn’t a one-size-fits-all decision. The features that a medical spa needs to thrive are completely different from what a plumbing business requires to manage its daily routes. A generic scheduler might handle the basics, but a tool that understands the specific rhythm of your industry can transform your operations from just “working” to working for you. Think about the unique questions you ask every new customer. Does your scheduling depend on location? Do you need to book specific team members with specific skills for certain jobs? These are the details that separate a good booking tool from a great one.
The right AI booker acts like a team member who already knows your business inside and out. It anticipates your needs, speaks your customers’ language, and handles the tedious back-and-forth that eats up your day. For example, a home service business needs a system that can intelligently cluster appointments by neighborhood to cut down on travel time. A law firm, on the other hand, needs a tool that can schedule initial consultations and automatically send intake forms to pre-qualify new clients. Before you start comparing platforms, take a moment to map out your ideal booking process. This will help you spot the features that will make a real difference for your business, your team, and your bottom line.
Healthcare and Medical Practices
For medical and healthcare practices, security and accuracy are non-negotiable. Your booking solution must be HIPAA compliant to protect patient privacy. But beyond that, a great AI booker acts as a digital front desk, freeing up your staff to focus on the patients in your office. Look for a system that can intelligently schedule different appointment types, like new patient visits versus routine follow-ups, and automatically send out digital intake forms. The best tools offer 24/7 AI appointment booking, allowing patients to schedule care whenever it’s convenient for them, not just during your office hours. This simple change can dramatically reduce phone tag and ensure your schedule stays full.
Home Services and Contractors
If you run a home services business, your schedule is a logistical puzzle. You’re not just booking time; you’re managing routes, equipment, and multiple technicians. Your AI booker should be your logistics expert. It needs to capture crucial job details and service addresses right from the start and ideally offer smart scheduling that groups appointments by location to minimize drive time. The key is finding a system that automates the repetitive tasks, like sending appointment reminders and follow-ups. By connecting with your existing calendars and CRM, the AI ensures your entire team is in sync, whether they’re in the office or out in the field. This keeps jobs running on time and customers happy.
Beauty and Wellness
In the beauty and wellness world, the customer experience is everything. Your booking process is the first impression you make, so it needs to be seamless and personal. An AI booker designed for this industry acts as a virtual receptionist that never sleeps. It can schedule specific services with the right stylist or therapist, manage complex appointment durations, and even handle deposits to reduce no-shows. Because these tools are trained on industry-specific language, they understand the difference between a trim and a total transformation. This allows clients to book exactly what they need with confidence, any time of day, creating a smooth and professional experience from the very first click.
Professional Services
For lawyers, accountants, and consultants, time is your most valuable asset. An AI booking solution helps you protect it by filtering and preparing potential clients before they even get on your calendar. Instead of just booking a time slot, a smart system can guide prospects through a series of qualifying questions. This ensures you’re spending your consultation time with people who are a good fit for your services. Look for a tool that integrates smoothly with your calendar and billing software to create a seamless workflow. By automating the initial scheduling and information gathering, you project an image of efficiency and professionalism, giving clients confidence in your practice from the start.
Fitness and Recreation
Managing a gym or fitness studio involves a constant flow of classes, memberships, and individual sessions. An AI booker built for this environment can handle the complexity with ease. It should allow clients to book classes and appointments 24/7, manage waitlists automatically, and send reminders to minimize empty spots. When a client cancels, the system can instantly notify the next person on the waitlist to fill the opening, keeping your classes full and your revenue steady. A customizable and easy-to-use management dashboard gives you a clear view of your schedule, so you can spend less time on administration and more time helping your clients reach their goals.
How to Handle Common Roadblocks
Switching to a new system can feel like a huge undertaking, especially when you’re already juggling a packed schedule. It’s completely normal to worry about the transition, from getting your team on board to making sure your customers actually use the new tool. The good news is that these hurdles are common, and with a little planning, they’re easy to clear. Let’s walk through some of the typical roadblocks you might face and how to handle them without breaking a sweat. Think of this as your game plan for a smooth and successful rollout.
Solving Tech Integration Headaches
The last thing you need is a new tool that doesn’t play well with the systems you already rely on. You might be worried that an AI booker will create more work by forcing you to manually transfer information between your calendar and customer database. Fortunately, modern AI booking solutions are built to prevent this exact problem. They are designed to seamlessly integrate with your existing calendars and customer management tools (CRMs), ensuring a smooth transition. Most top platforms connect directly with tools like Google Calendar, Outlook, and QuickBooks, so your schedule stays in sync automatically without any extra effort from you.
Addressing Privacy Concerns
Handing over customer information to a new system is a big deal, and you’re right to be cautious. Protecting your clients’ data is essential for building and maintaining trust. Reputable AI providers understand this and make security a top priority. Look for solutions that are transparent about their data policies and adhere to strict regulations like GDPR and HIPAA. Many platforms use encryption to keep information secure and have clear rules stating that your data will never be used to train public AI models. Before committing, always ask a potential provider how they protect customer data—their answer will tell you everything you need to know.
Winning Over a Skeptical Team
Change can be tough, and it’s natural for your team to be a little hesitant about a new AI system. They might worry it’s too complicated or that it’s meant to replace them. The key to getting everyone on board is to frame the AI booker as a tool that makes their jobs easier. To gain buy-in, it’s essential to provide comprehensive training on how to use the new system, showing them its benefits and ease of use. Highlight how it will handle repetitive tasks like answering booking calls or sending reminders, freeing them up to focus on more valuable work, like providing great service to the customers right in front of them.
Encouraging Customers to Use It
Your new AI booker is only effective if your customers use it. The best way to encourage adoption is to make it the easiest and most convenient way to book an appointment with you. With AI booking solutions, customers can easily book, change, or cancel appointments online whenever they want, which is a huge improvement over playing phone tag. Make the booking link prominent on your website, add it to your Google Business Profile, and include it in your email signature. When customers see how simple it is to schedule a service in just a few clicks—no waiting on hold required—they’ll be happy to use it every time.
Keeping Your System Running Smoothly
Once your AI booker is up and running, it doesn’t require a lot of hands-on management. These systems are designed for efficiency; many operate much faster than a human receptionist or a standard automated phone system, all while being more cost-effective. Your main job is to periodically check in and make sure everything is working as you intended. Take a look at your booking reports once a month to see what’s working. Are there any common questions the AI is struggling with? Are your automated reminders effective at reducing no-shows? A few small tweaks based on this performance data can ensure your system continues to save you time and bring in revenue.
Get the Most Out of Your AI Booker
You’ve set up your AI booker, and appointments are starting to fill your calendar. That’s a fantastic first step, but it’s really just the beginning. Simply turning the system on is like buying a top-of-the-line power tool and only using it for one simple job. To truly get your money’s worth and see a real impact on your revenue, you need to fine-tune your AI booker to work specifically for your business. Think of it less as a simple scheduling calendar and more as a central hub for your customer interactions and business growth.
By taking the time to customize your settings, automate workflows, and analyze the data it provides, you can transform your AI booker from a convenience into a powerful engine for your business. It can help you build stronger customer relationships, reduce administrative headaches, and make smarter decisions about where to focus your energy. The following steps will help you move beyond the basic setup and start using your AI booker to its full potential, ensuring it actively contributes to your bottom line.
Customize It to Fit Your Business
Your booking process is often one of the first interactions a new customer has with your brand, so it needs to feel like you. A generic, out-of-the-box booking page can feel impersonal and might even make customers question if they’re in the right place. Most AI booking tools let you create booking pages that match your business's look and feel. Take a few minutes to upload your logo, set your brand colors, and adjust the text to reflect your company’s voice. This small effort creates a seamless and professional experience, building trust from the very first click and reassuring customers they’re dealing with a credible business.
Set Up Smart Automation
The real magic of an AI booker lies in its ability to handle tasks automatically, freeing you up to focus on your actual work. Go beyond simple appointment scheduling and explore the other automations your system offers. For instance, you can set it up to send automatic texts or emails to customers as reminders, which is a simple and incredibly effective way to reduce no-shows. Many systems can also be configured to answer frequently asked questions or gather essential customer information before an appointment. This ensures you have everything you need upfront and cuts down on back-and-forth communication, saving you valuable time every single day.
Fine-Tune Your Customer Messaging
Your AI booker isn’t just a scheduling tool; it’s a powerful communication platform. Use it to stay in touch with your clients and encourage repeat business. You can set up automated follow-up messages after a service is completed to thank a customer or ask for a review. Even better, some tools can send personalized emails with special deals for holidays or other occasions to encourage clients to return. This kind of proactive and personalized communication makes your clients feel valued and keeps your business top-of-mind, helping you build a loyal customer base that comes back again and again.
Use Data to Make Better Decisions
Guesswork has no place in a growing business. Your AI booker is constantly collecting valuable data, and you should be using it to make informed choices. Most platforms provide reports on how well your bookings are doing, helping you make smart business decisions. Dive into your analytics to see which of your services are most popular, what times of day are busiest, and where your new customers are coming from. A real-time dashboard can show you how many customers contact you and how engaged they are. This information is gold—it can help you optimize your schedule, adjust your pricing, and focus your marketing efforts where they’ll have the biggest impact.
Keep Improving Your Setup
Your business is always evolving, and your AI booker should evolve with it. Don’t just set it up and forget about it. Make a habit of checking in on your system every few months to see what’s working and what could be improved. Are there new features available that you haven’t tried yet? Is your business growing to the point where you might need to scale your operations and upgrade your plan? Many platforms offer different tiers with more advanced features. As your call volume increases or you need special capabilities, it might be time to explore a more robust plan to support your growth. Continuously optimizing your setup ensures you’re always getting the most out of your investment.
Related Articles
Frequently Asked Questions
Is an AI booker really worth the cost for a small business? Think of it less as a cost and more as an investment in efficiency. When you calculate the value of the jobs you miss by not answering the phone, the time you spend on scheduling back-and-forth, and the revenue lost from no-shows, the right AI booker often pays for itself very quickly. It handles the work of a full-time receptionist for a fraction of the price, all while capturing leads and filling your schedule 24/7.
How much time does it actually take to set up one of these systems? Getting started is usually faster than you'd think. Most modern platforms are designed to be user-friendly and can be set up in an afternoon. The initial process involves connecting your existing calendar, defining your services and availability, and customizing the booking page to match your brand. While it takes a little focus upfront, that initial effort saves you countless hours of administrative work down the road.
Will my customers feel like they're talking to a robot? That’s a common concern, but today’s AI is designed to be conversational and helpful, not robotic. The goal is to give your customers a fast and easy way to get what they need. You can customize the messaging to reflect your brand’s friendly and professional tone. Most customers appreciate the convenience of being able to book an appointment at 10 p.m. without having to wait for a call back the next day.
Will I lose control over my schedule if I let an AI handle it? Not at all—in fact, you gain more control. You are the one who sets all the rules for the system. You define your business hours, block off personal time, specify the duration of each service, and even factor in travel time between jobs. The AI simply executes your rules perfectly every time, preventing double-bookings and ensuring your schedule is optimized exactly the way you want it.
Is this just for scheduling, or can it do more for my business? While basic tools are just for scheduling, a true AI booking solution can do much more. The best systems act as a complete front office assistant. They can qualify new leads by asking the right questions, send automated follow-ups to ask for reviews, and even reach out to past clients to encourage repeat business. It becomes a tool that not only manages your calendar but actively helps you grow your revenue.